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AAA-DataLab
The Museum of the Future in Dubai at night, its Arabic calligraphy glowing across the surface

Dubai-based consultancy · Work across 15+ countries

Clearer operations.
Better decisions.

We help government and business teams fix slow processes, deliver complex projects and turn their data into decisions. Process improvement, AI and automation, used only where they create real value.

Sound familiar?

Busy teams, unclear picture.

  1. 01

    Projects slip because nobody has a clear view of delivery, risks and vendors.

  2. 02

    Teams lose hours to manual steps, spreadsheets and disconnected systems.

  3. 03

    Data exists, but leaders still decide on instinct because it is not usable.

What we do

What we do

We start with your problem, then pick the method.

01

Project Management

Structured governance, risk management and delivery that keeps projects on time and visible to leadership.

02

Process Improvement

Lean Six Sigma methods that remove waste, cut delays and deliver measurable gains in daily operations.

03

Artificial Intelligence

Practical AI built around a real business question, turning your data into forecasts, insights and automated decisions.

04

System Automation

Automated workflows and connected systems that cut manual effort and make operations more reliable.

05

Data Analytics

Dashboards and analysis that give decision makers a clear, trusted view of what is happening and what to do next.

06

Process Mining

See how work really flows through your systems, find the bottlenecks, and prioritise the fixes that matter most.

Selected work

Selected projects across the UAE and beyond.

Client names are kept confidential. Details available on request.

Select a project

01 / 08

Public safety · Abu Dhabi, UAE

Raising portfolio maturity for a national public safety authority

Challenge
Needed expert input for a portfolio, programme and project maturity assessment.
Approach
Participated in a P3M3 assessment and advised on strategic improvement areas across programmes and the PMO.
Tools
P3M3, interviews, strategic planning frameworks
Outcome
A certified PMO team and a 20% improvement in portfolio planning efficiency.

15+

countries worked in

12

industries served

6

core capabilities

Public Sector◆Airlines◆Oil & Gas◆Digital Government◆Industrial◆Cybersecurity◆IT Consulting◆Printing◆Banking◆Telecom◆Manufacturing◆Marketing◆

Clients in Dubai · Abu Dhabi · Riyadh · Cairo · Istanbul · Berlin · Paris · Miami · Sydney

How we work

From first conversation to lasting change.

  1. 1

    Discover

    A focused strategy session and discovery workshops to understand the problem, the people and the data.

  2. 2

    Design

    A practical blueprint: the process, governance, model or automation that fits how your teams actually work.

  3. 3

    Deliver

    Practical implementation alongside your team, with visible milestones and measurable outcomes.

  4. 4

    Embed

    Training and coaching so improvements stick after we step back.

In their words

What people say about working with us.

“Exceptional problem solving skills and attention to detail were instrumental in the project's success.”
AI programme leadLarge scale AI company
“He brings professionalism, clarity, and a results oriented mindset to every interaction.”
Technical architectInternational airline
“Quality, timely delivery and on budget were KPIs he excelled in. He is exemplary in reliability, transparency and communication.”
Managing & R&D directorGlobal technology manufacturer
“One of the most conscientious and reliable project managers I have met in my career.”
Senior sales managerGlobal telecom provider
“High professional leadership with strong technical and project management skills, and a pillar of mentoring for associate PMs.”
Programme managerTelecom business division
“His dedication and high standards to deliver make him an asset to any organisation.”
Customer contract directorGlobal business services

Built for impact

A small team that works inside yours.

Five people. Arabic and English. One way of working with your team.

  • Ahmed, Head of Delivery

    Ahmed

    Head of Delivery

  • Habib, Chief Process Officer

    Habib

    Chief Process Officer

  • Amr, Founder & Managing ConsultantMeet the founder

    Amr

    Founder & Managing Consultant

  • Anna, Chief Financial Officer

    Anna

    Chief Financial Officer

  • Saleh, Head of Business Development

    Saleh

    Head of Business Development

Collective capabilities

What the team brings together

  • Delivery
  • Governance
  • Lean
  • Mining
  • Analytics
  • AI
  • Automation
  • Coaching

Regional advantage

Arabic speaking consultants, on the ground in the region

Workshops, interviews, documentation and stakeholder engagement run in Arabic as naturally as in English. That matters with government entities, family businesses and operational teams across the UAE, Saudi Arabia and the wider region, where work moves faster when people are heard in their own language.

Working languages: English, Arabic, French.

37

years in operational excellence, training and coaching

14+

years leading complex programmes and portfolios

13+

years in PMO, strategy and public sector delivery

30+

projects in a PMO built from scratch

Technology we work with

We are not tied to any vendor. We pick what fits your data, budget and people.

Project & PMO

  • MS Project
  • Primavera
  • Smartsheet
  • Asana
  • Trello

Process & mining

  • Visio
  • Lucidchart
  • Miro
  • Celonis
  • iGrafx

Data & BI

  • Power BI
  • Looker Studio
  • Google Sheets
  • Advanced Excel
  • Minitab
  • BigQuery

AI & automation

  • Python
  • Zapier
  • Make
  • n8n
  • ChatGPT
  • Claude
  • GitHub
  • Lovable
  • Manus
  • Cue
  • Shortcuts
  • DigitalOcean

Service management

  • ServiceNow
  • Jira
  • BMC Remedy

Docs & comms

  • Microsoft 365
  • Google Workspace
  • Slack
  • Notion
  • SharePoint

Partners

Work with us

We take on a limited number of engagements and often work alongside others. If you are a consultancy, an independent specialist or a technology provider, we can deliver projects, cover a capability gap, or bring your platform to clients we already serve.

  • Joint delivery where your specialism and ours combine
  • Subcontracted delivery of PMO, process or data workstreams
  • Technology partners whose tools fit the client problem
  • Referral relationships across the Gulf, Europe and North Africa

Let's work together

Tell us the problem. We'll map the way forward.

Book a complimentary session. Tell us the problem, and we'll tell you honestly if we can help.